I’m Rinchen—a creative and brand strategist inspired by culture, driven by storytelling, and focused on making brands feel human.

My journey began in school, when I worked on a project for a student festival that celebrated the interdisciplinary nature of the world around us. It was a program we designed after realising how rigidly we were divided into academic disciplines after 10th grade. The world isn’t neatly cut into squares, so why should we study it that way?

Since then, I’ve found myself thriving at intersections — whether it’s between disciplines, industries, or ideas. I believe the best solutions emerge from these crossroads, where value can be brought, borrowed, and discovered.

But what drives me to create?
That’s a question I’ve asked myself often, and in the sea of possible answers, two rise to the surface: impact and refinement.

I am deeply motivated by problems that, when solved, have the potential to create positive social change. It’s not a unique want, I know — most people want to leave the world better than they found it. But for me, impact isn’t just a motivator; it’s a catalyst. When I’m working on something truly meaningful, it feels like my brain unlocks new levels of clarity and focus.

Still, I know I can’t unscrew a nail with my hand alone. That’s why I’m in pursuit of the right tools — or, in a truer sense, refinement. It’s about turning good ideas into great ones and mastering the craft of meaningful work.

Also, I love to write, play the sitar, experiment with printmaking, admire the intricacies of Indian craft, and play board games.